Because people remember feelings, not funnels.
You follow the tips, use the right hashtags, say the “right” things but somehow it still falls flat. I’ve been there.
You’re putting stuff out into the world, but it’s not connecting.
And here’s what I’ve learned:
Strategy gets attention.
Story gets connection.
And connection? That’s what makes people stay.
🌱My turning point
There was a time when I obsessed over doing things “the right way”:
What time should I post?
Which format is best?
Should I write in carousel or long caption?
And sure, that stuff helps. But it’s not the magic.
The magic happened when I shared something honest like a lesson I learned the hard way, or a thought I scribbled in my notes app after a long day.
That’s when people replied.
Not with “nice post”, but with “thank you.”
So, what is “content with soul”?
It’s the kind of content that makes someone pause and think:
“Wow, I needed this” Or “This person gets it.”🎯
It’s not about being perfect or polished.
It’s about being real.
So, if you’re struggling to stand out in the sea of sameness, this is for you :
1. Use your real voice✨
Write like you talk.
Forget the jargon. Forget trying to sound “impressive.”
Your real voice is your superpower.
It’s how people connect with you, not just your work.
You don’t need to sound like anyone else to be taken seriously.
Sound like you. That’s what people will remember.
Instead of:
“I provide innovative solutions to optimize strategy…”
Try:
“I help brands show up better — with heart and clarity.”
2. Don’t just teach, tell a story✨
Instead of jumping into “3 tips to improve XYZ,” start with:
“I used to mess this up all the time…”
Give people a peek into your world. That’s what hooks their heart.
Don’t just tell people what you do, tell them why it matters to you.
Let your values show up. That’s what turns a post into a conversation.
3. Shift your mindset✨
The Shift : From Performing to Connecting…
Instead of asking,
👉 “What will get the most likes?”
I started asking,
👉 “What do I really want to say today?”
👉 “What do I want them to feel?”
And everything changed.
When I shared stories about challenges, values, turning points — people didn’t just react, they related. That’s the power of soul-filled content.
You can do both : strategy & story
This isn’t about throwing strategy away, it’s about letting your message breathe.
Real > Perfect
Your real voice builds trust.
It makes your message stick.
And it reminds people there’s a human behind the words.
So next time you write?
Drop the filter. Talk like you mean it.
Let people see the heart behind the work.
Let your content have a little soul. ✨
And maybe, just maybe — that’s what someone out there really needs to hear today.
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