Let me be honest :
I didn’t have a mentor.
Didn’t have a team.
Didn’t even have Canva Pro.
Just me,
📍 one LinkedIn profile, and
📍 one personal website I decided to build, even if I didn’t feel “ready.”
I used to think building a personal brand meant having a logo, a fancy website, or thousands of followers. Spoiler: It doesn’t.
And honestly? That was enough to get noticed.
No, I didn’t “Go Viral”
What I did do?
There was no perfect theme. No SEO strategy.
Just words that felt true.
Truth is, I started writing during a hard season.
I felt stuck. Unseen. Like nothing I did was enough.
So, I showed up, I want to be more visible in a meaningful way through writing that I am passionate about.
I didn’t have a niche.
I just wrote what I cared about:
Self-growth, Personal Branding, Marketing &Content, My Own Story.
Here’s what I am doing :
—
1.I started showing up on Linkedin (even when I had nothing to sell)🔥
I didn’t always feel confident posting.
I don’t have any strategy or viral posts.
I try to be consistent, and being honest with my posting.
I created my newsletter ‘untitled’ for fresh insight.
I wrote about ideas for growth, branding, and life.
I shared my thoughts: the real stuff, the quiet doubts, and tiny wins.
I connected genuinely, not just networking to impress.
No viral posts. But little by little, people noticed.
Because I showed up not as an expert — but as someone in progress.
They replied. Reached out. Remembered my name.
That’s how personal branding really works: consistency > perfection.
—
2. I launched my simple website to write blogs to go deeper🔥
I decided to create my home on the internet — mjmifutafu.com
It wasn’t fancy. It was where I told the fuller story, and it’s mine.
I wrote blog posts that felt authentic.
I told my story as someone growing, not someone who “made it.”
I added a simple “About” page, Articles & Guides, and a few things I’m proud of.
It gave people a place to land after they saw me on LinkedIn.
A place where my voice felt more… complete.
I just documented what I knew and what I was learning.
—
3. I let my voice be my brand🔥
I stopped trying to sound like everyone else.
I wrote like I talk.
Not trying to sound smart. Just trying to be clear.
The more I showed up, the more I found my rhythm.
No jargon. No perfection.
I just needed to be my true self — and show up as myself.
That’s what people connect with. That’s what personal branding really is.
—
4. It wasn’t about getting famous. It was about not feeling invisible🔥
I started all this when I was jobless, uncertain, and tired of feeling like I had nothing to offer.
So, I wrote. I shared.
I started showing up — even when I didn’t feel “ready.”
And it changed things.
—
5. I still don’t have it all figured out (and that’s okay)🔥
I didn’t go viral. I wasn’t super consistent.
Some days I posted, some days I didn’t know what to say.
But I stayed visible even when it felt awkward.
And that is the quiet power of personal branding:
Not to impress — but to connect.
Not to sell — but to serve.
And if you’re in the middle of figuring things out?
Same.
That doesn’t make you less worthy of being heard.
Sometimes, your “messy middle” is what makes you relatable and that’s what people remember.
🙅♀️So, if you’re scared to start?
Start messy. Start quiet. Start free.
But start.
Your voice matters, even if it shakes.💯
Your story is your brand, even if it’s still unfolding.💯
You just need a voice. And the courage to use it.💯
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💌 If this resonates…
Subscribe to my newsletter 👉 https://mjmifutafu.com/newsletter/ —where I share honest stories about growth, branding, and creative work.
Drop a comment below: How did you start showing up online?
Or share this with someone who’s afraid to start. 🤍
I’m rooting for you.
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